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To make sure your ad is as effective as possible, proof it yourself and then have others look at it as well. However, keep in mind that the larger you go, the higher the price.Ĭareful editing is the final step in designing a great direct mail piece. For example, using a large postcard to announce a sale is more likely to grab your prospects’ attention than a small flyer. In most cases, the larger the piece, the larger the impact. It’s also important to consider the effect you want to have on prospects when they open the mailbox. On the other hand, if you just want to announce a sale or provide a few coupons, a postcard is probably your best bet. If your goal is to provide plenty of detail about your products or services, a larger piece like a brochure might be the best choice. Format is important because it dictates the amount of copy and images you can fit onto your piece. By format, we mean the type of mail piece you’re sending – menus, postcards, brochures, etc. With your audience and goal in mind, it’s now time to choose which direct mail format you’ll use. Speaking of which… Choose the Right Format
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Knowing the goal of your piece (and your campaign as a whole) helps you hone in on the message you want to send and informs your decisions about copy, imagery, and format. Why are you creating your advertisement in the first place? What are you hoping to achieve in terms of results? Identify the Goal of Your PieceĪnother important step in planning your direct mail piece is identifying the goal or intent behind it. You’ll want to know things like how much information your prospects need, what offers they will respond to, and what kind of images will resonate with them before delving into the rest of the design process. Understanding what your audience wants helps you create a persuasive design that complements the copy you write. It’s nearly impossible to design an effective direct mail piece if you don’t know who you’re targeting. Follow the steps below to develop your plan. Plus, if you encounter any problems down the road, you can revisit your initial strategy to get back on track. Planning out your direct mail piece ahead of time will help you streamline the design process by keeping you organized. Whether you’re creating your own piece or working with a company that’s designing it for you, you’ll find valuable direct mail design tips to improve your ads. In this guide, we’ll review the most important steps in creating a great mail piece: planning, designing, and proofing. Great design also adheres to your brand standards and helps you create a cohesive brand image that’s easily recognizable. An effective design guides your prospects through your advertisement and drives home your marketing message in a visually appealing way. But direct mail design involves more than just the colors and imagery on your piece.
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When it comes to creating a great direct mail piece, design plays a crucial role.